Culture to Technology Identity Placard | Jade Board
Culture to Technology Identity Placard by Lei Wang

Culture to Technology Identity Placard

Platinum A' Design Award Winner 2025

visual identity system, environmental graphics, wayfinding design, diptych format, cerulean blue, prussian blue, cobalt, slate gray, indigo, cream white, cool palette, monochromatic harmony, analogous color scheme, contemporary graphic design, digital typography, circuit board aesthetic, integrated circuit motif, East Asian calligraphy, ink wash influence, shanshui tradition, mountain landscape, atmospheric perspective, gradient transition, vector graphics, geometric abstraction, linear pathway, node network, institutional signage, architectural installation, portrait orientation, vertical format, tripartite composition, soft edge transitions, hard edge precision, high-key values, luminous, contemplative, innovative, technological, cultural synthesis, sophisticated, refined execution, professional presentation, motion blur, human figure, environmental context, modern minimalism, clean aesthetic

Culture to Technology Identity is a poster designed for display in bus stop light boxes. In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, recalling the regional history and culture. The character gradually transforms into a circuit, ending in the four Chinese characters for Hefei High Tech. The poster measures 60 by 90 centimeters. The gradient blue tones are printed with spot color overprinting, and the circuit lines are coated with local UV varnish for a raised effect.